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Trademark Registration
Secure Ownership of What You've Built
The trademark process itself is long, technical, and full of deadlines that are easy to miss. Get it filed right, by an attorney who works with influencers.
Treat Your Name Like the Asset It Is
A trademark isn't just protection against someone stealing your name. It's an owned asset. It's what lets you license your name for products, get taken seriously when a bigger deal or partnership comes your way, and walk away with something real if you ever sell your brand down the line. Protecting it early means you're not scrambling to prove ownership with screenshots and old posts if someone else tries to claim it first.
Trademark Registration
$1,700
PLUS GOVERNMENT FILING FEES
Three steps, paid as you go: $50 consultation | $550 search & opinion letter | $1,100 application & filing
What Can Be Trademarked
Not everything on this list has the same odds of registering. The search and opinion letter tell you which ones have a real shot, so you're not left guessing and hoping.
The Process
Step 01
Consultation
We talk through what you want to protect. I give you an honest first read on your mark’s strength, for $50.
Step 02
Search
If you’re ready, I send you my search form. You sign my engagement agreement there, then I run a comprehensive search for anything that could block registration.
Step 03
Findings
I send a written breakdown of what I found, my honest recommendation, and the USPTO classes to file in, so you know your exact total before you decide.
Step 04
Filing & Registration
I draft your application and file it only once you approve. I handle all USPTO communication, then send you your maintenance dates once you’re registered.
Common Questions
How long does the whole process take?
I typically get applications filed within about 4 weeks of moving forward. Your opinion letter takes up to 7 business days, your draft up to 10 more, plus the time you take to review and approve. After filing, the USPTO sets the pace. Registration averages about 10 months, usually 10 to 14, and an office action can add several more.
Do I have to buy everything at once?
No. You never commit to more than the step you're on. The consultation, the search and opinion letter, and the filing are each paid separately, so you can stop after any of them. The $50 consultation is a conversation, not a search, and it doesn't apply toward the search or any other service. It gives you an honest first read, but only the search checks the USPTO database and existing trademarks for conflicts. You sign one engagement agreement in the search form, and it doesn't commit you to file.
What happens if the search finds a conflict with an existing trademark?
You'll get a written opinion letter that lays out what I found, the real risk, and my honest recommendation. The decision is yours, so a poor outlook doesn't mean you're stuck moving forward. When I see a real path to a stronger, lower-risk version of your mark, I'll include it in the same letter. Since each step is paid separately, there's no refund to sort out if you decide not to continue.
What are the government fees, and how do I pay them?
You never have to pick USPTO classes yourself. After your search, I work out which classes apply to what you sell or do, and which are worth filing now versus later. You tell me which ones you want, and I send you the filing form with your exact total already worked out. Government fees are $350 per class, passed through at cost, and my $1,100 fee stays the same no matter how many classes apply. You pay everything in one payment when you submit the form, and there's no second invoice later. You then review your draft, and nothing is filed until you approve it.
I want to protect both my name and my logo. How does that work?
One search, but two filings. The USPTO treats a plain name and a stylized logo as separate applications, so the search covers both together, but each one is filed and priced on its own. Your name alone is the base $1,700 plus government fees. Adding your logo as a second filing brings my fees to $2,800, plus government fees for both applications. A slogan or a second brand name needs its own search.
What is an office action, and is it covered?
An office action is a formal USPTO notice raising a question about your application. Getting one doesn't mean you're in trouble, since plenty of marks that end up registered get one. If I filed your application, I'll hear from the USPTO directly and reach out to you first. My response is included at no extra charge. The one exception is a mark I called high-risk that you chose to file. If the office action relates to that risk, the response is billed separately. If you filed on your own or through someone else, my Office Action Responses service ($900) can help.
What happens after I file?
Your application lands in front of a USPTO examining attorney, and that review generally takes about 6 months. If no issues come up, your mark moves to publication, a 30-day window where anyone else can formally object if they believe it conflicts with their mark. Most applications get through this stage without a challenge, especially when the upfront search was thorough. With no objections, your mark moves toward registration. I handle all communication with the USPTO and keep you posted at each stage.
Do I need to do anything after I'm registered?
Yes. A trademark registration isn't permanent without upkeep. You'll need to file a renewal declaration between years 5 and 6, and again every 10 years after that, to keep it active. When your registration issues, I'll send you the exact dates your filings are due. I'm available to help with them when they come due, for a separate fee at that time.
Can I just file this myself?
Sure, nothing stops you from submitting an application yourself, it's a public system. Where people usually get tripped up is everything around the actual filing: picking the right class, writing a description that holds up, and anticipating what the USPTO will object to before they object to it. That's usually the point where a DIY filer ends up calling an attorney anyway, right after getting hit with an office action they never saw coming.
STOP LEAVING MONEY (AND RIGHTS) ON THE TABLE.